Why Your News Website Needs a Mobile Application Version
One of the requirements of the digital era is the unlimited access to information. That is why you need to engage with the app developer more than ever. Regardless of your industry, the news cycle from different outlets is both timely and dynamic. There are more users today than ever using the smartphone. This has created a problem wherein the news industry must try their best to adapt. According to a recent 2018 Reuters report, the use of news apps saw a surge in the last three years.
The same research reveals that this happens to the trend everywhere, irrespective of where the smartphone user lives. Areas mentioned by the study were the United Kingdom, Korea, Japan, Australia, Sweden, United States of America, and a lot more areas. In simple words, mobile app development should be considered as a serious phenomenon given the sheer volume of online users relying on the smartphone for their information. Mobile news applications make it way harder for people to risk such opportunities.
Revenue Adding Opportunities
Traditional websites provide a wide range of monetization avenues, some of which can be complemented by mobile apps. First, you can display your banner ads within the app as easily as on your website. You can also take advantage of the application-only ad formats, which include offer walls, full-screen ads, native ads and a lot more.
Generally speaking, few things can radically the way you monetize your website. Just knowing that you have an additional avenue for revenue optimization is not bad either.
High Level of Engagement
Your app readers represent a loyal and familiar audience. As such, you are presented with the opportunity of establishing closer ties. Other options on avail are push notifications and other touch points. Also, a mobile news app delivers more centered content that grabs the reader’s interest while isolating and filtering off any unnecessary information. The more relevant the users find your content, the higher your level of engagement as more people are attracted to what you publish.
Get into the App Store
The Google and Apple App stores have become key markets that drive valuable business traction to your businesses. Having a website means you can only be accessed over the internet. However, a mobile app gives you exposure to more markets capable of increasing your conversion and revenues. The fact that you have another platform where you can market your product is good enough.
Use of Push Notifications
Push notifications can be personalized to deliver an effective way of communicating with readers. They can be used for both iOS and Android app development – giving their readers more convenience. Push notifications available in news websites give app users a loyalty platform that effectively guarantees them a greater reward.
Improved User Experience
Over the years, mobile app development has become refined and has set its users at the fore. The same case exists with websites, but it is hard to compete with a smartphone user who can access information on their smartphone without having to perform an online search.
Conclusion
We are in the information age where information is power, and this will translate into money if harnessed well.…